Libby Fischer Hellmann has made a name for herself over the past decade as the author of “Compulsively Readable Thrillers.” With ten novels and nearly twenty short stories published, Hellmann is a diverse, talented author whose work spans the range of the crime fiction genre. Not only is Hellmann an accomplished writer, but she is leading the way in promotion innovations in what is a very crowded social marketing landscape.
One new technology Hellmann has incorporated is a Glossi, a short, multi-media magazine designed to be viewed online. In Hellmann’s case, it showcases her newest thriller, HAVANA LOST, which is set largely in Cuba. It can be viewed at http://glossi.com/LibbyHellmann/31548-havana-lost. “ Libby’s book, HAVANA LOST is a historical thriller,” she says, “but most Americans only have a foggy idea of Cuba’s past. The Glossi helped me capture the essence of both past and present. By using some of the photos I took when I was in Cuba and marrying them to excerpts from the novel, I was able to move beyond ‘promotion’ and expose readers to a bit of the history and events that have made Cuba what it is today .”
HAVANA LOST is award-winning author Libby Fischer Hellmann’s tenth novel and third thriller that explores how strife and revolution affect the human spirit. HAVANA LOST is a testament to Hellmann’s gift for authentic historical detail as well as her talent for writing compulsively readable thriller. “I’m not afraid to try new things,” says Hellmann, “I seem to have a sense whether something works or doesn’t, and I highly recommend Glossi’s. I like them even more than a video trailer because readers can browse at their leisure.” Hellmann was introduced to Glossi by her nephew.
Thus far, the tool has primarily been used by the fashion industry but Hellmann believes Glossi’s are an ideal vehicle for authors who want to build excitement for an upcoming novel. The timing was perfect, too, as HAVANA LOST will be out next month.
In terms of results, the Glossi has proven to be the real deal for Ms. Hellmann. The HAVANA LOST Glossi was featured on the company’s website. A few days later Digital Book World, one of the leaders in e-book news, did a feature on it (http://www.digitalbookworld.com/2013/are-ebooks-going-glossi/) as well. Sitting down with Hellmann to “talk shop” is a fascinating experience. When discussing the industry and the trials and tribulations of today’s midlist author, Hellmann is quick to suggest ideas off the cuff for fellow authors. Her experience is vast—and it shows. Hellmann made her start in broadcast journalism, moved to public relations, and went on to create the very successful Fischer Hellmann Communications. Now, because of her efforts in social marketing, Hellmann is considered one of the top practitioners in her field. In fact, she is an integral part of the author collective, “Top Suspense.”
“Incorporating new technology is vital to any marketing campaign, especially in today’s volatile publishing climate,” says Hellmann. “And hey… sometimes it even works,” she laughs.
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