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The past weeks have been challenging while trying to get more harmony on a page image like a banner from a beginner graphic artist. There are several lessons that makes a banner an effective image that says it all for your site.

Consider the COLOR on your Banner, would you know what the colors mean or do you choose the hues just because they look good if you wore them?

In making and choosing effective Banners color usage is different from one point of the globe to another. Effective and specialized Banner or even image making comes when you consider your target audience culture. When your target is Ireland, the color Green does well since it is associated with luck. I have yet to see a Clover leaf, Leprechaun or even a St. Patrick’s celebration with another dominating color- Green si very much Irish.

Colors like White and Black mean death in the Orient and North America respectively while the colors put together Black suit and White tie may mean sophistication in the UK. Let’s say you have Bridal Wear which you would want to export to the Orient, keep in mind that some colors wish well while some may be a taboo to use on a special occasion like a wedding. Research is the key, the best and effective international Banner graphic arts explores other cultures and gets the colors spot on.Taking culture andtarget audience into onsideration, let’s move on with the colors that click best.

Blue, Yellow and Green Banners have been studied to have a better click through rate. I ran an experiment of putting just 1 image ad in an ad group of more than 20 ads in Blue- the result were clicks. There were no conversions though since the services that the Banner advertised wasn’t launched yet. Basic formula would be bright colors catch the eye.

Make a Banner according to its use. Bright and striking colored Banners can have greater advantage if put at the top, while Banners meant for putting at the bottom must blend well with the page itself. Without touching the company logo of a site, every service and product site should indulge in themed Banners which can be re-used. Its like having greeting cards for every special occassion meaning the same thing but keeping up with the mood. Promotional and seasonal Banners are the best tools to give FREE offers, it isn’t against the law to have several working or for occassion Banners to enhance your website or ads.

Product-color match is one Banner element for several product companies. For example a gardening or landscaping site would never use black for a banner background. Some might find it elegant but the clicks on that Banner are what matters. When choosing a Banner to keep in store consider the all around effect of combining a certain product with a color.

Banner choosing or even making is not rocket science, but there are just some color issues that one has to bear in mind.

When someone mentions Video Spokeperson (VSp), what pops to mind are those male and female animated caricature that speak like a robot in one-word syntax. Very recently VSp services can be seen in many sites that offer a combination of services and products which may make the site a bit confusing to explore. Today’s Video Spokepersons are images of actual people who are trained video speakers who effectively use hand gestures, facial expressions and even voice inflection to be your online site guide.

Though it is an interesting addition to your website’s features, having one must serve a purpose and not just because it would make your site look techy. A VSp is very helpful when it comes to keeping visitors longer on your site giving a visitor time to understand what your site is all about. Experienced people behind a web site strategically put images and text content based on a reading pattern. While some who are new to website promotion and optimization just disappoint a visitor by not having what they need in the Home page, most visits don’t like to dig into a website that isn’t clear on what they’re selling in the 1stpage alone. With the use of a VSp a visit to your site can be explored with ease.

Think of it as an online tour guide that points you to where you’d want to go. Establishing an e-commerce website takes a broad outlook on how several parts of your website work dependently on each other, keyword density in content and meta tags often get you suggested by search engines like Google, Yahoo and MSN. The negative about this is when a site is geared to optimization; product features and service integrity get sacrificed.

Picture your site offering a business that does website updates and maintenance, to get visitors to come to your site and try out services your site has to have the right keyword density and content to get suggested by search engines. With the VSp the visitor can be led to exactly where they want to go minus having to go through a load of click heres and buried pages.

Some VSp services have VSp-ready templates that you can upload your old site to. While there are some service providers that have can integrate their VSp program to your site without having to tamper with your site. Some may think doing an endorsement or a spiel with a chroma back ground is what VSp is all about. Choose the best VSp provider for your site if you don’t like getting disappointed.

The best VSp site services are the ones whose websites use a VSp to keep you company, while listening to their VSp you will be able to judge if their service would help you.