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Although it is said that eCommerce would prevail amidst the global economic crises, it still does not escape the problems that the economic crises bring about. In fact, this year, it has been projected that some time in the middle of the year, the buying and selling trend in online businesses will drop. However, even with this drop, strong businesses will remain firm and solid.

The fast growth of online businesses astounded a lot of people in the business sector. Such progress was very impressive. For the second and third quarter of 2007, the increase in sales actually reached twenty-three percent. Yet with the doomsday of economy, this increase dropped down to ten in the third quarter of 2008, went lower to another three and remained stagnant during the first quarter of this year.

Of course, this is very understandable. Considering the effects of the economic instability to the buying consumers who might have been victims of cut-downs in the employment sector thus have drastically decreased their spending, it is not surprising anymore if sales have gotten slow. Either these buying consumers have started to save up for the rainy days or have opted to maximize what they have in order to stop their spending. And that includes purchasing from offline and online businesses alike.

However, this decrease in sales for eCommerce also paved way for a new kind of online marketing. This phenomenon has led customers to become much wiser. Before buying online, they have created the habit of collecting information about the product or services that they want to buy. Thus, it is now imperative for online marketers to start building their brands online increasing credibility of their products and services.

Search engines, online coupon sites, shopping sites that do comparisons, auction sites and classifieds online have been seen as very helpful and informative in making customers decide whether they are going to buy a product or not. In fact, most customers would say that details of the products, incentives, user-friendly navigation and even product reviews have also helped sway customer decisions.

On a much brighter side, compared to offline businesses, eCommerce have a more stable stand in this very erratic economy. Even if sales are going to drop in the middle of the year, it is predicted, however, that by the end of the year an eleven percent growth is expected. Thus, it is still safe to assume that eCommerce will still have a long way to go and it could still surge higher than it has done now.

With the rate that most businesses are converting to and relying on online technology, it is just but factual to say that ecommerce has become a threat to traditional media. In fact, statistics show that around twenty-one percent of the marketing profit of some two thousand advertisers have been invested in online marketing, may it be email marketing, display advertising, search marketing, social media, among others. Thus, it did not come as a surprise when most of the budget for traditional media was cut and what was taken was placed in online advertising.

This is but a foreshadowing of what is about to happen in the future. We are in the transition process – the transition of the power of advertising from traditional media to the various forms of online advertising. This transition of power shift also means decrease in investment in traditional ad and an increase in information technology to allow more innovations in the field. Surely, if traditional media can’t find a way to adapt to this change, their fate destined for doom.

Gone are the days of monopoly in expensive advertising. And since the demand for online advertising is increasing, ad publisher sites are also continuously evolving to give more quality exposure to ecommerce. Syndication has become a top most priority and search engine optimization has also become very competitive. In fact, innovation to maximize ecommerce advertising is even at its peak.

Much of this shift is due to the global economic changes that are also very erratic. Also, most prospect customers have been patronizing more of the Internet than the traditional media. What they can see in television, hear in radios and read in newspaper can all be done in one sitting, in front of their computer using the Internet. Part of this is the surging influence that social media is collectively doing to more an d more people. Even as we speak, people are creating accounts in You Tube, Facebook, Plurk, Twitter, Digg and the likes. Thus, with this big influx of viewers, more and more online businesses see online advertising as more effective than traditional advertising.

The much scarier thing, that is for the part of traditional media, is the fact that the transition is still in its onset stage. Thus, there is still no telling what more could still be developed in online advertising. And, with the rate of innovation that the Internet is capable of, online advertising could still become much more powerful and dominating.