Comments on: Advantages of Multi-Store Retailing http://www.ecommercewisdom.com/advantages-multistore-retailing/ My thoughts on Ecommerce Wed, 16 Nov 2011 11:01:16 -0500 http://wordpress.org/?v=2.8.1 hourly 1 By: Talking Ava http://www.ecommercewisdom.com/advantages-multistore-retailing/comment-page-1/#comment-313 Talking Ava Fri, 09 Apr 2010 06:17:59 +0000 http://www.ecommercewisdom.com/?p=1197#comment-313 Multi store retailing sounds like a great idea, albeit a bit strenous. I might definitely look into this more, before starting up anything. Multi store retailing sounds like a great idea, albeit a bit strenous. I might definitely look into this more, before starting up anything.

]]> By: Magento Developers http://www.ecommercewisdom.com/advantages-multistore-retailing/comment-page-1/#comment-263 Magento Developers Mon, 08 Mar 2010 18:43:50 +0000 http://www.ecommercewisdom.com/?p=1197#comment-263 Niche marketing is super effective and many e-commerce sellers miss this fact when they build there store. There are certain benefits to having a TON of inventory (mostly long tail SEO) but it's tough to really grow a business when you try to sell everything and anything to everyone and anyone. In other words, rather than trying to stock every possible item, it's better to limit the scope of your shop to exactly what your prospects are looking for. If you sell cell phone accessories, niches can be broken down into a per phone basis and it can help since iPhone users might have different design / conversion triggers than Blackberry or NexusOne users. Keep that in mind when designing and developing your site! Thanks! Niche marketing is super effective and many e-commerce sellers miss this fact when they build there store. There are certain benefits to having a TON of inventory (mostly long tail SEO) but it's tough to really grow a business when you try to sell everything and anything to everyone and anyone.

In other words, rather than trying to stock every possible item, it's better to limit the scope of your shop to exactly what your prospects are looking for. If you sell cell phone accessories, niches can be broken down into a per phone basis and it can help since iPhone users might have different design / conversion triggers than Blackberry or NexusOne users. Keep that in mind when designing and developing your site!

Thanks!

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