Different Affiliate Models

Written by me | under Affiliate Marketing

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One of the important things that you need to know when doing affiliate marketing is you should be able to know what kind of affiliate advertising model you are going to use for your affiliate career. This would require knowing which advertising model would be good for a certain kind of product having a specific set of audience.

As a guide, you can use these short descriptions to know which affiliate advertising model would be most complimentary to the affiliate marketing you intend to do.

Affiliate Advertising Model	Description
PPC – Pay per click CPC – Cost per click	Commission is earned if the affiliate gets to make visitors to click any of the advertisements that redirects to the merchant’s website. The cost would depend on what is agreed in the affiliate program.
PPI – Pay per impression CPM – Cost per thousand	Commission is earned if the affiliate gets to make visitors view an advertisement for a product or service. Usually, it takes a thousand impressions before affiliates get to earn something.
PPL – Pay per lead CPL – Cost per lead CPA – Cost per action/acquisition	Commission is earned if the affiliate gets to make a visitor click on an ad for a merchant and be redirected to the merchant’s website. However, aside from this, the visitor should be able to perform the action that the merchant would want visitors to do. Such actions include, but not limited to, creating an account, accomplishing a form, subscribing to newsletters, and among others.
PPS – Pay per sale CPS – Cost per sale	Commission is earned if the affiliate gets to make a visitor be redirected to the merchant’s website and also purchase or avail something from what the merchant website is offering. Nowadays, a lot of affiliate programs have this kind of affiliate advertising model.
Pay per call	Comission is earned if the affiliate gets to make a visitor from his website to actually make a phone call to the merchant website based on an advertisement. Among the affiliate advertising model, this is the newest and yet to grow into maturity. However, the technology capable of tracing call sources and the quantity of calls is already available.