How to Choose the Perfect Domain Name

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Picking the right or perfect domain is where your eCommerce business strategy starts. On the web, your domain name serves as your identity. It is how customers will find you, remember you, and, ideally, return to you to buy lots of stuff. For any website, its domain name is the basic foundation for making it popular and a successful venture.
In order to allow Internet users to find your website “quickly and easily”, keep the following tips in mind.

• Keep it short and sweet. The shorter the domain name, the better. Short domain names are much easier to memorize compared to the complex ones. Pick a domain name that is less than 10 characters but not more than 20 characters. Exceeding this number is not recommended and it will be too complex for your customers to remember.
• Using domain names that have strange pronunciation or some unfamiliar word is a big NO. It can lead visitors to misspell it. Furthermore, avoid the use of hyphen and numbers. Most of the time, visitors would only remember either hyphen or number, if you have these in your domain they could forget the arrangement.
• Pick a domain name that’s suited for Search Engines, such as Google. Use the main keyword or phrase you’d like to optimize your entire site for. Don’t be too broad. At the same time, if you have a wide-ranging product base, don’t be too specific as well.
• Make sure your domain name is relevant to what you are selling. This helps when customers search for products or services your site offers. Think about your own ideal online shopping experience or if you haven’t experienced such yet, think about what you’d want that experience to resemble.

Having a perfect domain name makes your site appear more significant and pertinent to exactly what the customer is looking for. Have these tips in mind and don’t forget the three S’s- Short, Smart, and Significant!