Ecommerce Wisdom

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An abrupt stop in your online sales can be very alarming. Hopefully you haven’t experienced this scenario. But if you have, you know that feeling when your orders stops arriving in your inbox. What to do? Have a test with your website and see to it that you’ll run around through these areas that you need to check.

Check your site code. Even a small error in your coding could make your site useless. If your drop in order volume is your concern, run a test order on your site. Go through the entire checkout process, including entering valid credit card information, to be sure you haven’t missed an important detail. Test your site on a regular basis. Roll out site changes with care or utilize a test site for major changes to your site.

Check related services, it may have expired or changed. It is possible that you have failed to renew an integrated service that is part of your site and shoppers are unable to proceed with their purchases. Some of the leading culprits are your site security certificate, your credit card gateway, or perhaps a JavaScript-based service like a gift registry. If any of these services go down, your shopping system could fail along with them. Once you find the problem, immediately renew or reactivate the broken service.

Check for viruses. Often sites that have been compromised by the installation of malicious scripts have been reported. When Google detects a virus intrusion, it will post a message by your organic search listings, informing the world that the use of your site could harm a visitor’s computer. Sign up for a Google Webmaster Tools account and follow the suggestions that Google has provided for removing the infection and making your site secure. Once you have followed the corrective steps and notified Google, it will review your site and determine whether to place it back among the search-engine listings.

Check your website’s traffic, it may have dramatically slowed down. If nothing has changed with your on-site factors, you want to watch your search traffic closely. In order to function as an ecommerce business owner, you need to utilize a web analytics package such as Google Analytics. If you have a serious traffic dip, determine the leakage and work with the source to get your site back on track.

Have you redesign your site? It may have affected you site’s traffic and conversion. Your site’s design may look cool, sexy and awesome, but it can have negative effects on your site traffic. If you cannot immediately identify the issue with your new site design, enlist the help of an expert to assess it and offer suggestions. As with several of the other issues, Google Webmaster Tools is your friend. The diagnostic tools will tell you if you have blatant issues with your site and page structure, as Google sees it.

If find your ecommerce business in trouble, site testing and statistics review should give you the insights you need to rebuild sales.

Challenges in Creating a Commercial Website Design

Designing a commercial website is a demanding task. The website designer must learn how to put his creative ideas into reality. All the principles in basic designing in content, usability, appearance and visibility are applied.

In a typical world, web design consists of text and images. However, there’s even more to that. That’s why; I am writing this article to discuss the several issues you encounter while creating a commercial site.

1)     Rapid Technological Change- This process complicates the method of positioning resources to enhance web presence.

2)     Poor Layout- Layouting a website is a matter of content delivery. The idea of publishing different contents such as texts, photos, videos, boxes, automatic pop-ups, podcasts, etc. should imply the adaptation of creative standards. There must be a balance in all forms and functions.

• Text Readability
• Ease in Navigation
• How Well-Optimized the Site is

3)     Wrong Layout Type- Three of the popular dimension formats are: pixel measure in static content, em measure in proportional content relative to font size and percent measure in fluid content (shrinking and growing).

Choose the inappropriate layout type that is inconsistent with the overall theme of a website yield disaster. The hybrid design is generally prescribed by several experts due to its warm and balance effect it gives the eye. A good example of a hybrid design is Wordpress.com

4)     Issues on Layout Concerns- The use of space is becoming more fluid in its potential. When right spacing is applied, it immediately communicates the style to its target audience. Perhaps, some web designers tend to forget that no content is more at risk to changes and variations than the space.

5)     Wrong Utilization of Device- A web designer has absolutely no control over device manufacturers. Those operating system, mouse, touch screen, etc. can result to complicated browser changes. For this reason, these designers are advised to adjust target environment. They should put an effort to remove common mark-ups that corrupt web content.