How To Know If Your Shopping Cart Is SEO Friendly

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In this time, ecommerce has become more geared on search engine optimization. That is why, even when you are choosing a shopping cart template for your site, you need to make sure that what you choose is search engine friendly. That is, the shopping cart that you choose should have a feature that helps in your site’s search engine optimization.

The following are the things that your shopping cart solution should have to help your site improve its search engine rank.

Make sure that your solution uses static URL’s instead of dynamic URL’s. Static URL’s are those that make use of a word (usually a keyword) instead of using unintelligible set of numbers and words. Thus, instead of generating URL’s that look like this: www.mywebsite.com/5647&=pagenum=43&catid, your shopping cart should have a feature that generates URL’s that could look like this: www.mywebsite.com/shoppingcarttemplates.

Your template should know how to make use of your site’s web pages to help in building optimized internal links. How can you solution do this? Everybody doing SEO knows the importance of the use of keywords. Thus, instead of using images for the categories that you have in your site. Also, for the categories, it would also help if you include the keywords that your site wants to target. Choose ecommerce software that also directly embeds link in the description of your products. These links, in turn, would then go to some pages in your website. This technique gives you a lot of internal links and could help you rank well in search engines, especially if you are using long tail keywords.

RSS feeds are helpful not only for visitors to become aware of the latest developments in your site. RSS feeds can also become very useful in search engine optimization. There are RSS aggregators which can make it in search engines. Uploading your RSS feed in these sites can be very useful. The problem is, you have a lot of RSS aggregator and RSS search engines that you can submit your equally many RSS feeds and submission can be a bother. If your shopping cart solution can do the submitting for you, even to a limited but high ranking RSS aggregators and search engines, then it would help your online business a lot.

The shopping cart software should be able to publish automatically XML sitemaps automatically. This is very helpful in making search engines find the content in your site much faster especially that big search engines such as Yahoo and Google now support XML sitemaps.

Make sure that your shopping cart template gives you absolute control in your Meta tags and title tags. Although unlike before when title and Meta tags are very important, nowadays they do not count that much before. However, even so, using a very good description meta tags with targeted keywords can be very helpful in your search engine rankings.