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Picking the right or perfect domain is where your eCommerce business strategy starts. On the web, your domain name serves as your identity. It is how customers will find you, remember you, and, ideally, return to you to buy lots of stuff. For any website, its domain name is the basic foundation for making it popular and a successful venture.
In order to allow Internet users to find your website “quickly and easily”, keep the following tips in mind.

• Keep it short and sweet. The shorter the domain name, the better. Short domain names are much easier to memorize compared to the complex ones. Pick a domain name that is less than 10 characters but not more than 20 characters. Exceeding this number is not recommended and it will be too complex for your customers to remember.
• Using domain names that have strange pronunciation or some unfamiliar word is a big NO. It can lead visitors to misspell it. Furthermore, avoid the use of hyphen and numbers. Most of the time, visitors would only remember either hyphen or number, if you have these in your domain they could forget the arrangement.
• Pick a domain name that’s suited for Search Engines, such as Google. Use the main keyword or phrase you’d like to optimize your entire site for. Don’t be too broad. At the same time, if you have a wide-ranging product base, don’t be too specific as well.
• Make sure your domain name is relevant to what you are selling. This helps when customers search for products or services your site offers. Think about your own ideal online shopping experience or if you haven’t experienced such yet, think about what you’d want that experience to resemble.

Having a perfect domain name makes your site appear more significant and pertinent to exactly what the customer is looking for. Have these tips in mind and don’t forget the three S’s- Short, Smart, and Significant!

The importance of having a product page is not anymore questionable. That is why you should be careful with what to include in it. There has been a previous article that has already discussed some of the important things that need to be considered such as the URL, the META Data, the Navigation, the Menu, images, short description, among others. In this article you will read more elements that you would need to include in your product page to make it more effective as a tool in increasing the profit of your online business.

Here is the continuation of the list:

Add to Cart – do not let your customers go into all the trouble of opening a new window and look for their shopping cart and all if you can already include a link the product page to make the shopping cart more accessible with just a click of the mouse. Place the slink to the shopping cart at the top right side of the pageand make sure it is very easy to distinguish by emphasizing on it or highlighting it with its design.

Wish List – the wish list is a very helpful tool to do follow-ups once a customer has visited or purchased from your online store through your product page. In thi sway you can send notifications to these customers about the products that they included in their wish list whenever you have promos and discounts on them.

Prices – always include the price of the product together with the other costs that they would be paying once they purchase the item. Such additional charges include shipping costs, among others. Failure to do so would give an impression on your clients that they were tricked when they see that the price that they saw in the display is different from the price that appears in the check-out counter. Needless to say, this does not promote a positive image for your website.

Stock Status – make sure that you always update the stock status of your products in order to let customers know the availability of the product that they intend to purchase. It would also be much better if you try to include the time frame when the product would be made available once again.

User Rating – customers would like to know some of the feedback that a certain product has from people who have already used them. A product rating would be one of the indications that they could use to tell how good or bad a certain products is.

Social Bookmarking Links – include preformatted links that your visitors and users could use to book mark your page for future shopping and use. In this way, your site is stored for easy access.

There are still more things that are very useful to include in your product page. With all the things that you are planning to include in your product page, there is one thing that you need to remember and that is to make sure that whatever it is that you add it should have some contribution to your internet marketing.