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The importance of having a product page is not anymore questionable. That is why you should be careful with what to include in it. There has been a previous article that has already discussed some of the important things that need to be considered such as the URL, the META Data, the Navigation, the Menu, images, short description, among others. In this article you will read more elements that you would need to include in your product page to make it more effective as a tool in increasing the profit of your online business.

Here is the continuation of the list:

Add to Cart – do not let your customers go into all the trouble of opening a new window and look for their shopping cart and all if you can already include a link the product page to make the shopping cart more accessible with just a click of the mouse. Place the slink to the shopping cart at the top right side of the pageand make sure it is very easy to distinguish by emphasizing on it or highlighting it with its design.

Wish List – the wish list is a very helpful tool to do follow-ups once a customer has visited or purchased from your online store through your product page. In thi sway you can send notifications to these customers about the products that they included in their wish list whenever you have promos and discounts on them.

Prices – always include the price of the product together with the other costs that they would be paying once they purchase the item. Such additional charges include shipping costs, among others. Failure to do so would give an impression on your clients that they were tricked when they see that the price that they saw in the display is different from the price that appears in the check-out counter. Needless to say, this does not promote a positive image for your website.

Stock Status – make sure that you always update the stock status of your products in order to let customers know the availability of the product that they intend to purchase. It would also be much better if you try to include the time frame when the product would be made available once again.

User Rating – customers would like to know some of the feedback that a certain product has from people who have already used them. A product rating would be one of the indications that they could use to tell how good or bad a certain products is.

Social Bookmarking Links – include preformatted links that your visitors and users could use to book mark your page for future shopping and use. In this way, your site is stored for easy access.

There are still more things that are very useful to include in your product page. With all the things that you are planning to include in your product page, there is one thing that you need to remember and that is to make sure that whatever it is that you add it should have some contribution to your internet marketing.

There is nothing more devastating than finding out that all mos of your website content does not really help in making your website become successful in ecommerce marketing. All these elements do is just site there, amuse a visitor, and , in some cases, make the website load slow.

There is this page that is common among online stores which is called the product detail page or the item page. This is the page which you allocate for a single product so that you could place all the information that a customer needs to know the product more. Usually, customers visit the product detail page first before they decide whether or not they would include that product in their shopping cart. Usually, the product detail page is very important to those customers who are still not knowledgeable about the product.

Since this page is very important for your online store, you need to carefully plan what you should include in your product page. Here are some suggestions that you can use.

URL – the URL for your product page should include your sate, the product ID, the manufacturer, category and the some catchy and short description of the product.

META Data – the META title should include the same information as how the URL is constructed

Navigation – the navigation in your product page should link back to strategic places in your website to help the shopping process much easier for the users

Menu – there should be links in your menu that goes back to your shopping cart, the home page and the contact us

Search – if the user discovers that the product page that they went to is the wrong one, allow them to search the correct product that they want to find

Send to a Friend – include a page that opens on a new window or tab that allows them to recommend the product page to a friend who might be interested with the product.

Toll Free Phone Number – never forget to include a toll free number, if it is available, or any contact information that customers could use to ask further queries about the product. Also this would give more confirmation that your businessmen I legitimate and is ready to serve customers anytime they like.

Short description – include short but very informative description of the product. Short descriptions are very effective since they cater to those customers who usually do not have much time to read lengthy explanations of what the product is all about.

Images – there should be a primary picture for the product that you are purchasing. Make sure that this primary picture captures the best view of the product to help create a lasting impression on the customers. Also, a thumbnail just below of the primary picture that shows the product in different angles is very ideal to include in your product page. Although these are just images, they can still help the customers picture out how it would be like seeing the product for real.