If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

There is nothing more devastating than finding out that all mos of your website content does not really help in making your website become successful in ecommerce marketing. All these elements do is just site there, amuse a visitor, and , in some cases, make the website load slow.

There is this page that is common among online stores which is called the product detail page or the item page. This is the page which you allocate for a single product so that you could place all the information that a customer needs to know the product more. Usually, customers visit the product detail page first before they decide whether or not they would include that product in their shopping cart. Usually, the product detail page is very important to those customers who are still not knowledgeable about the product.

Since this page is very important for your online store, you need to carefully plan what you should include in your product page. Here are some suggestions that you can use.

URL – the URL for your product page should include your sate, the product ID, the manufacturer, category and the some catchy and short description of the product.

META Data – the META title should include the same information as how the URL is constructed

Navigation – the navigation in your product page should link back to strategic places in your website to help the shopping process much easier for the users

Menu – there should be links in your menu that goes back to your shopping cart, the home page and the contact us

Search – if the user discovers that the product page that they went to is the wrong one, allow them to search the correct product that they want to find

Send to a Friend – include a page that opens on a new window or tab that allows them to recommend the product page to a friend who might be interested with the product.

Toll Free Phone Number – never forget to include a toll free number, if it is available, or any contact information that customers could use to ask further queries about the product. Also this would give more confirmation that your businessmen I legitimate and is ready to serve customers anytime they like.

Short description – include short but very informative description of the product. Short descriptions are very effective since they cater to those customers who usually do not have much time to read lengthy explanations of what the product is all about.

Images – there should be a primary picture for the product that you are purchasing. Make sure that this primary picture captures the best view of the product to help create a lasting impression on the customers. Also, a thumbnail just below of the primary picture that shows the product in different angles is very ideal to include in your product page. Although these are just images, they can still help the customers picture out how it would be like seeing the product for real.

Everything that you place in your website should serve a purpose. That is how you should think when you start conceptualizing what you want to place in your site. A site is comparable to a human body. Aside from completing the aesthetic whole of what a human body should look like, the body parts also have their own responsibilities to fulfill such as walking, hearing, seeing, among others. Similarly, your website parts should also be the same.

That is why when you are designing the site search reports for your website, you should also make sure that it would help your ecommerce marketing.

Google Analytics is a very useful tool to include in one’s online store. By using Google Analytics you would be able to track your internal site search. To incorporate Google Analytics in your site, you need to change the above line of code for your array into Dim mySearchArray as array = split(Request.QueryString(“SearchTerms”),” “).

Why is it important to track down your internal site search? Well, for one it gives you the to most important information that you need to improve your online marketing. Among others, here is the information that Google Analytics could provide to you.

1. Search terms and phrases that are commonly used – by having an idea what terms and phrases are used by your customers, you would have an idea what key phrases and terms you should concentrate on. It is like knowing what would be the most sought out bait that costumes are most likely to be caught and using these keywords to help you get more customers to come to your website.
2. Products or set of products in your site that are commonly frequented thus creating their own set of search term or phrase – by knowing which of your products are commonly searched, you would be bale to develop new set of catchy terms and phrases to increase your visibility in the web. These key terms and phrases are very target specific since they are directly sought after by customers, you are assured that your site will be visited.
3. Search terms that were used and made sales – this is quite similar with the previous one. Aside from commonly searched terms from your site, what else could have higher chances of luring customers in than those products that are commonly purchased? Since they are commonly bought, they are commonly searched, thus making them ideal terms and phrases to use in getting customers.
4. Searches that did not have any accompanying clicks – by having this kind of information, you will know what you should not be focusing on. This would help you identify which terms and phrases are not that ideal to use as lure for customers.