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The importance of having a product page is not anymore questionable. That is why you should be careful with what to include in it. There has been a previous article that has already discussed some of the important things that need to be considered such as the URL, the META Data, the Navigation, the Menu, images, short description, among others. In this article you will read more elements that you would need to include in your product page to make it more effective as a tool in increasing the profit of your online business.

Here is the continuation of the list:

Add to Cart – do not let your customers go into all the trouble of opening a new window and look for their shopping cart and all if you can already include a link the product page to make the shopping cart more accessible with just a click of the mouse. Place the slink to the shopping cart at the top right side of the pageand make sure it is very easy to distinguish by emphasizing on it or highlighting it with its design.

Wish List – the wish list is a very helpful tool to do follow-ups once a customer has visited or purchased from your online store through your product page. In thi sway you can send notifications to these customers about the products that they included in their wish list whenever you have promos and discounts on them.

Prices – always include the price of the product together with the other costs that they would be paying once they purchase the item. Such additional charges include shipping costs, among others. Failure to do so would give an impression on your clients that they were tricked when they see that the price that they saw in the display is different from the price that appears in the check-out counter. Needless to say, this does not promote a positive image for your website.

Stock Status – make sure that you always update the stock status of your products in order to let customers know the availability of the product that they intend to purchase. It would also be much better if you try to include the time frame when the product would be made available once again.

User Rating – customers would like to know some of the feedback that a certain product has from people who have already used them. A product rating would be one of the indications that they could use to tell how good or bad a certain products is.

Social Bookmarking Links – include preformatted links that your visitors and users could use to book mark your page for future shopping and use. In this way, your site is stored for easy access.

There are still more things that are very useful to include in your product page. With all the things that you are planning to include in your product page, there is one thing that you need to remember and that is to make sure that whatever it is that you add it should have some contribution to your internet marketing.

Everything that you place in your website should serve a purpose. That is how you should think when you start conceptualizing what you want to place in your site. A site is comparable to a human body. Aside from completing the aesthetic whole of what a human body should look like, the body parts also have their own responsibilities to fulfill such as walking, hearing, seeing, among others. Similarly, your website parts should also be the same.

That is why when you are designing the site search reports for your website, you should also make sure that it would help your ecommerce marketing.

Google Analytics is a very useful tool to include in one’s online store. By using Google Analytics you would be able to track your internal site search. To incorporate Google Analytics in your site, you need to change the above line of code for your array into Dim mySearchArray as array = split(Request.QueryString(“SearchTerms”),” “).

Why is it important to track down your internal site search? Well, for one it gives you the to most important information that you need to improve your online marketing. Among others, here is the information that Google Analytics could provide to you.

1. Search terms and phrases that are commonly used – by having an idea what terms and phrases are used by your customers, you would have an idea what key phrases and terms you should concentrate on. It is like knowing what would be the most sought out bait that costumes are most likely to be caught and using these keywords to help you get more customers to come to your website.
2. Products or set of products in your site that are commonly frequented thus creating their own set of search term or phrase – by knowing which of your products are commonly searched, you would be bale to develop new set of catchy terms and phrases to increase your visibility in the web. These key terms and phrases are very target specific since they are directly sought after by customers, you are assured that your site will be visited.
3. Search terms that were used and made sales – this is quite similar with the previous one. Aside from commonly searched terms from your site, what else could have higher chances of luring customers in than those products that are commonly purchased? Since they are commonly bought, they are commonly searched, thus making them ideal terms and phrases to use in getting customers.
4. Searches that did not have any accompanying clicks – by having this kind of information, you will know what you should not be focusing on. This would help you identify which terms and phrases are not that ideal to use as lure for customers.