Different Affiliate Models

Written by admin  |  under Affiliate Marketing
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One of the important things that you need to know when doing affiliate marketing is you should be able to know what kind of affiliate advertising model you are going to use for your affiliate career. This would require knowing which advertising model would be good for a certain kind of product having a specific set of audience.

As a guide, you can use these short descriptions to know which affiliate advertising model would be most complimentary to the affiliate marketing you intend to do.

Affiliate Advertising Model

Description

PPC – Pay per click

CPC – Cost per click

 Commission is earned if the affiliate gets to make visitors to click any of the advertisements that redirects to the merchant’s website. The cost would depend on what is agreed in the affiliate program.

PPI – Pay per impression

CPM – Cost per thousand

 Commission is earned if the affiliate gets to make visitors view an advertisement for a product or service. Usually, it takes a thousand impressions before affiliates get to earn something.

PPL – Pay per lead

CPL – Cost per lead

CPA – Cost per action/acquisition

 Commission is earned if the affiliate gets to make a visitor click on an ad for a merchant and be redirected to the merchant’s website. However, aside from this, the visitor should be able to perform the action that the merchant would want visitors to do. Such actions include, but not limited to, creating an account, accomplishing a form, subscribing to newsletters, and among others.

PPS – Pay per sale

CPS – Cost per sale

 Commission is earned if the affiliate gets to make a visitor be redirected to the merchant’s website and also purchase or avail something from what the merchant website is offering. Nowadays, a lot of affiliate programs have this kind of affiliate advertising model.

Pay per call

 Comission is earned if the affiliate gets to make a visitor from his website to actually make a phone call to the merchant website based on an advertisement. Among the affiliate advertising model, this is the newest and yet to grow into maturity. However, the technology capable of tracing call sources and the quantity of calls is already available.

Do’s and Don’ts in Affiliate Marketing

Written by admin  |  under Affiliate Marketing
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Before you finally dip your whole body in the ocean of the affiliate marketing business, here is a last reminder of the do’s and don’ts in affiliate marketing. These are the things that you should always remember no matter what you try to do in your affiliate marketing career.

Do NOT…

  1. Take your competitors for granted. There is a reason why they are called competition – they give you an idea how good or bad your business is doing.
  2. Disregard the changing of time. Always be ahead steps from your competition.
  3. Be left out on things. Update yourself of the latest innovation – especially those that can be useful.
  4. Be careless in choosing an affiliate program for you. You might end up in some scam.
  5. Be dependent on old school advertisement (banners, links, etc.). Try experimenting on ingenious ways to advertise.
  6. Spam. It is the easiest way to get yourself blacklisted and earn a bad reputation. And those two are the last things you want to happen to your affiliate marketing career.

Make sure you… (Do’s)

  1. Are aware of what the others are offering and make sure you have something more enticing in your sleeves to offer.
  2. Have a website that is of use to people who would happen to visit it. This ensures a credibility that would make one time visitors visit again and again.
  3. Allow your customers and visitors become more in touch with your website. Add a touch of personal applications that visitors and customers could use. This will encourage them more to go back to your site.
  4. Have an advertising model that compliments the strategy that you use and the kind of product you are affiliating on.
  5. Keep all of your records well-tracked. That is you should get an affiliate program that has an almost impeccable reputation when it comes to their tracking.
  6. Establish your site first before you start with any affiliate programs. Some big paying affiliate programs would want to scrutinize whoever they want to become their affiliates. An established and high ranked website will help you paint an image of trust and credibility.
  7. Also do a promotion of the affiliate program that you are using. It will also in turn increase the people who could view what you are trying to do some affiliating on.
  8. Incorporate search engine optimization techniques. The higher your rank is in search engines, the higher the chances you have in getting clicks for your affiliate business.

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