If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Shoppers are now careful these days. They are more conscious that there are fraud sellers lurking online. They seem to have an internal checklist when it comes to trust. If something isn’t included in their list, it sets their alarm bells ringing. It is very important to build trust with your online customers. If a visitor ends up making the decision to buy from your business website, it will always involve establishing your credibility to inspire the prospect’s trust. But how could you maintain and establish your credibility online?

For visitors to have confidence in you, an array of strategies can be applied to your site. The more they trust your credibility, the more likely they are to make a purchase. It is best to make them feel assured that they are safe and aren’t going to be cheated on, disappointed or robbed.

To establish credibility, make sure that your sales copy is truthful. Be persuasive, but don’t exaggerate because that could possibly result to mislead possible buyers. Remember that when what you say is true, it rings true. Next, include details that make your descriptions realistic. Make certain that there’s human presence on the site. Contact information, personal photograph, and so on. Become a real person to them, give them verifiable evidence of your expertise and legitimacy. For example, if you have written and published articles on topics related to the product or service, or if you have related credentials, include a reference to them. Or post link to you Facebook or twitter accounts.

In online sales copy, testimonials should come early. If you haven’t been collecting testimonials, then start now. Begin by asking for feedback from people who are already your customers

You will boost your credibility and will improve customer’s trust by following these strategies. It will increase your sales because no matter how tempting your offer is or how wonderful the benefits of your product, if the prospect doesn’t believe you, nothing else matters.

It may not be the fanciest page of your website, but it’s an essential one. Sitemap is considered to be the directory of your online store. A text-based site map provides both users and search engines with a structured list of all of the sub-pages contained within the main domain of your site, along with links to each page. When incorporated correctly, sitemap can provide online businesses with a range of revenue-boosting advantages:

• Increases the visibility of all pages of your website (for users and search engines)
• Provides a straightforward navigation structures and helps customers find the product, service, or information they’re looking for.
• Allows you the opportunity to embed targeted search keywords and phrases within each page link, helping to boost your site’s organic search rankings for those terms
• Makes it easier for search engines to follow all of your site’s links, ensuring that all inner pages of your website are spidered.
• Helps in the monitoring and correcting of broken links

Be consistent in designing your sitemap with the other pages of the site. This electronic search spider is actually a bot which collects data and copies content to be stored in the search engine’s database when keywords are fed into the search dialogue box. It is not merely a random listing of links, but organized in such a way that it gives the web user an idea of how all the information that can be found in the site fits into an outline or framework.

What purpose does a sitemap serve? What are the benefits of having a sitemap for my website? This is to make sure that the spider starts searching from your homepage down to all the pages listed in your sitemap. You would probably think that there must be something wrong with the search engine that it generated irrelevant results. Use a recurring design and the same HTML template for all pages to establish identity and build character to your website.

Based on the results of a 1999 SURL study on sitemap designs, the full categorical format is most preferred by users since it is easier to search for topics within the site and it allows easier comparison between and among categories. In this way, no page would be left unvisited by the spider.