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Many refer social media as another tool to pump their marketing messages into especially companies which have found that success in traditional marketing outlets like PPC, SEO, email marketing, TV, radio, or print have slowed down. And so comes SMO or Social Media Optimization. SMO is a way of enforcing changes to optimize a site through Social Media or online communities. Furthermore, it is the next level in viral marketing where word of mouth is produced and passed through the use of networking in social bookmarking, video and photo sharing websites like, Facebook, Twitter, Digg, Delicious, Reditt, Flicker etc., The method of SMO includes adding up RSS feeds, social bookmarking buttons, blogging, and anything that can allow you to communicate. Examples of these are adding photos, videos and blogs. The main focus of Social Media Optimization is to boost or motivate traffic to your site from other sources other than search engines.

Breaking down the site walls so content can be easily found is what Social Media Optimization is all about. Content that are circulated and shared by the community could easily be accessed. Without depending strictly on search engines, we are still able to get our site or content visible. Social Media Optimization allows you to effectively circulate information and generates an intense amount of interest for a relatively unknown product or service . It also positions the brand to the customers in their own terms and environment that yields to a more genuine marketing message.

However, implementing social media marketing tactics for any reason without a solid strategy in place will ultimately lead to confusion and disappointment in your efforts in the social media space. It is similar to throwing darts blind folded. You are throwing the darts without even knowing what or where the bull’s-eye is. Once in a while you might hit the dartboard, and it would be a miracle if you hit the bull’s-eye.

Can adding a video to your site increase traffic and sales? As long as your video is relevant, entertaining/informative and is search-engine optimized, it is absolutely a yes. Your odds to show up on the first page of Google search could likely get 50 times greater than if you just had text on the page, according to Forrester Research. But not only a good product or promotional video increase your Google ranking, it can increase your sales as well. A small business owner revealed that it typically sell between six to thirty percent more merchandise when a product includes a descriptive video.

But putting a video to an e-commerce site not only benefits large companies. Even an online furniture store that specializes in vintage-style and environment-friendly pieces saw an increase percentage in sales after its owner added a video to his site. However, simply embedding a video on your e-commerce site is no guarantee of success. Truly, a video that bores viewers, has bad production values or that is unrelated to your products or company can do more harm than good. To help ensure that your video gets positive reviews from your customers and the major search engines, several small business owners shared their tips for dimensions, like furniture or clothing. It helps to include a video.

A video always gets a strong consumer response compared to print and direct marketing ads. The power of videos is simply undeniable, specially when used as testimonial videos. It can generate traffic and gives you a chance to pre-sell and present your product to viewers. Videos also let you build a relationship with potential and returning customers by making them feel more comfortable with you and your product. If you have your own website, videos can even help improve your site’s rank in the search engines. There are several ways where you can use your videos. It can be used as product reviews, testimonials, product showcasing, consumer video reviews, sales videos, video blogging and even more. Videos can go viral, you should never forget that. So posting your videos on sites like YouTube and other video sharing communities can really go a long way.